Marketing Plan for New Online Community “Omni”

For my Principles of Marketing class, in teams we were to pitch prospective investors on the idea of investing in a new online community targeted exclusively to college students which would compete directly with Facebook. We were to develop a Marketing Plan that included all elements of the launch, including defining its features and marketing tactics to take share away from Facebook in great detail.

Creating this marketing plan taught me how to analyze industries consumer patterns, create a SWOT analysis, and evaluate the marketing mix.

Grade Received: 90

Click here to view Marketing Plan for social networking site “Omni”


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